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The Austin community has been preparing for SXSW and On The Flipside has been eagerly anticipating the opportunity to engage with the SXSW social scene.

On The Flipside was contacted by four major entities to capture their outreach events! On The Flipside was on site at the Break Point Film premiere, attempted to cheer up the notorious Grumpy Cat, attended MashBash and was there with our good neighbors, State Farm.

On The Flipside wanted to share with you photo albums of the experience of each event!

At the Break Point Film premiere, On The Flipside featured their...


On The Flipside had the pleasure of bringing InstaGrin fun to the Better Homes and Gardens Owner's Retreat just a few weeks ago. Owners from all over the world celebrated a successful conference at The Rattle Inn, in the heart of downtown Austin, as they hammed it up for the Flipside team. This group was a blast! Everyone who posed for the InstaGrin Social Photo Booth or hashtagged their own party pics walked away with an instant print-out souvenir of their visit to Austin and an awesome BHG Owner's Retreat.


On the Flipside had a blast at the LG G2 Launch party at The Belmont last week! We brought in two Flipside teams and two InstaGrin Social Photo Booths to help capture the fun from every angle. At the red carpet entrance, our party paparazzi photographed partygoers as they arrived using the new LG G2 phones. Inside The Belmont, guests had a chance to pick props and pose for the camera in our on-site Instagrin Social Photo Booth Studio. Of course, everyone who tweeted a pic or posted to Instagram with our event hashtag walked away with print-outs of the party fun, and, thanks to LG, 50 VIPs walked away with brand new LG G2 phones!

Austin Bridal Extravaganza

On The Flipside got to wig out this weekend at the Austin Bridal Extravaganza! Donning colorful, bobbed wigs, the team demonstrated the Action Flipbook Studio for a plethora of planning brides. Our "Party Paparazzi" was dispatched to snap photos from all around the event for the InstaGrin Photo Booth. Everyone who stopped by the booth walked away with a Flipbook or InstaGrin print-out, and fun was had by all! The Flipside team had a blast showing everyone just what the Flipbook Studio and InstaGrin are all about- the Flipside Experience!

Bates Motel on A&E

Experiential marketing is most successful when brands find ways to tie themselves to the emotional or intellectual value that an experience brings to a consumer. Experience operates on every dimension that matters most to engaging consumers: time, place, sensory, immersive, and totally personal. A&E and Civic Entertainment Group called on The Flipside Team during the SXSW Festival because they wanted to showcase the launch of The Bates Motel Series. Realizing that many of the SXSW customers value a novelty experience above material possessions, A&E decided to fly in the actual live set from The Bates Motel series and let consumers create a short personalized video on the “live” set. This short video was instantly turned into a flipbook for them to takeaway and they were able to tweet out their GIF file to all their friends to see from their mobile devices. On The Flipside operated for for four days at Buffalo Billiards and the lines were non-stop!