What We Do

On The Flipside was built upon one philosophy: it is ALL about the EXPERIENCE! Every person that encounters On The Flipside walks away with a flipbook and/or printed photographs and the memory of an interactive, positive, and unsurpassed experience.

On The Flipside was founded, by Kristy Etheredge in 2008, and has grown into a multifaceted photo service, offering a multitude of technologies to suit any client's needs. By remaining on the cutting edge, we create and execute engaging event and brand experiences that help educate consumers, foster brand loyalty, and produce dynamic and interactive event entertainment.

Each of our services offers a completely customizable experience to fit our client's event theme or branding. We help you engage, capture, and create your own experience! Be sure to inquire for a quote today!

Who We Are

On The Flipside is spearheaded by two talented, innovative and passionate women with over a collective of 15 years of experience in event planning and on-site marketing. Driven by the desire to deliver an unsurpassed experience, Kristy and Kelly believe customization, customer service and cutting-edge technology are the main facets that comprise On The Flipside.

Kristy Etheredge, Founder and CEO

Kristy Etheredge, Founder and CEO

With more than 14 years of experience in marketing, sales, and event management, Kristy's comprehensive knowledge of special event production and logistics is a great resource for companies and clients whose events are instrumental vehicles in their marketing plans. Prior to founding her own business, Kristy managed staff in the implementation of 62 events for Texas A&M University and worked with several national brands, like the PGA TOUR, National Hockey League, and XM Satellite Radio, implementing large scale, nationwide marketing activations.

"Through everything, my experience has taught me the value of a positive experience and my goal is to deliver the WOW factor to our clients and their guests 100% of the time." - Kristy Etheredge

Kelly Williams, Founder and COO

Kelly Williams, Founder and COO

Having over 8 years of experience in the non-profit sector, Kelly was presented with an opportunity to become a co-pilot with On The Flipside. Kelly's background in project coordination, communications, and social media marketing provide her with the understanding and creating an outstanding client experience. Kelly's passion is all about taking clients' services and messages and presenting them to consumers in targeted initiatives designed to build brand awareness and foster brand loyalty. The innovative, creative, and thoughtful process Kelly is faced with every day fuels her drive to remain on the cutting edge of the photo experience industry.

"I'm happiest when I can provide the very best of the On The Flipside experience to our clients." - Kelly Williams